Choosing a SEO company to kick-start your online business campaign is not a tough call. All you need to do is to do your research online and make your pick. But is it that simple? No, it’s not! In fact, trusting an SEO firm with the future outcome of your investment is a tall order in itself – and choosing one that will actually deliver on the promises is even tougher!
When you discuss your project with the SEO firm, they should be honest about what they can do and what they cannot. If a company declines your project does not mean that it is incompetent. This means that they know about their domain and what they can do. This is a sign of a good company. It is better to say no than giving unsatisfactory results.
Think of what you would like to achieve with your SEO campaign and open your wallet to see how much money you’re ready to invest into it. Are you into a competitive market and want to dominate the search results for a wide array of top keywords? Or are you a small business and want to get a top ten rankings for just a couple of your most critical search terms? Clearly bigger projects will require bigger investment.
Trick Google – Seriously, a company that tells you this is very complacent. Google is smart, always updated and is not lenient when it comes to violators. There have been strategies before that worked but after some changes done by Google, they became useless. Instead of tricking Google, why not just please it? You can only please Google by using the right techniques and adding value to customers, not add to the garbage on the net.
Results speak louder than words. Sometimes, SEO companies promise a lot. That is understandable because they want the clients to sign up with them. The problem is, can they deliver what they promise? One way to make sure that the Minneapolis can walk the talk is to ask them to show previous work that they have completed for clients. Let them show you what they have done and accomplished for previous clients. This assessment method works very well because after reviewing their past work, you will get a good idea of how competent the company is.
Your SEO will also optimise each page differently so that the robot will include more than one page in the search engine. For example, if the robot comes to your homepage and it has been optimised and your primary message and keywords on that page were for new tyres then you would hope that when someone uses a keyword search for “new tyres”, your website would be within the first 30 results. But on the other hand, another page of your website may be about wheel alignments. You would certainly hope that another searcher using a search phrase “wheel aligners” would get results pointing to that relevant wheel alignment page.
Maybe it’s you. Maybe it’s them. Get the facts before you do anything. You definitely don’t want to be stuck with a firm that’s just sucking your money away and doing very little work for it. On the other hand, you don’t want to jump ship mid-way in what will turn out to be a substantially rewarding campaign just because things didn’t happen fast enough. Before you dump your SEO, make sure the problem isn’t you!