In an effort to give an honest review, I’m going to list a few highlights and a few low-lights for the “Cyber Gold Online and Business Success Course” taught by Pam Mosbrucker and Tobin Alder. It’s new and just came online a few weeks ago, but I’ve been watching them for a while and have seen the progress and enhancements put into the new website. I’ve also been watching the second edition book (also called “Cyber Gold”) that will be used as a textbook for the course. It’s been doing very well on Amazon and just the other day I saw it at my own local bookstore–which basically means to me that these guys are legit and are, at the very least, real people.
It’s a cure-all. While social media is a great tool for difesa della brand reputation, it’s not a panacea. Don’t get so wrapped up in the concept of of the social Web that you ignore the other problems with your marketing strategy. Social media is another in a long list of tools you should leverage for brand messaging.
Avert – By the end of the day, you need to make sure that you are able to avert a disaster. If, by any chance, you have a user post a negative, you shouldn’t proceed by removing the comment. You can start by first posting an apology and then proceed on to clearing the problem. You can then ask the user to post about it on the wall.
Use software that tracks visitors to your blog. Information is power, and knowing just who’s reading and linking to your site can be invaluable. For one thing, link building is one of the most important strategies you can employ to get ahead. If you know who’s paying attention to your blog you’ll be able to target users who’re likely to link beneficially to your pages. We suggest that you develop contacts in the online community that are authoritative and relevant. Keep a database of potential clients and target them with newsletters, campaigns and good content in your blog and on other parts of your site.
Your office is listed. You’ll want to be listed and reviewed by, at least, several patients. The sites even give you an opportunity to claim “ownership” of the page if it is your business. Claiming ownership and spending ten minutes to update your profile is incredibly useful, not only for search engine optimization, but it also serves as a free listing for you to put your brand, phone number, location and even photos on the site. Take advantage of the opportunity.
Take the initiative. Don’t let the naysayers define your restaurant’s reputation online. If you’re not offering an alternate narrative, then people will start to think everything they read about you is true. Here’s where Twitter and Facebook come in. As I already said, if you’re not an active member of these two sites, then stop reading this blog post and go create an account with both.
Yes, this takes resources. And yes, it takes time before you see results. But, you’ll have the satisfaction of seeing your short sellers eat their… shorts… while your company builds a long-lasting positive online reputation.